Rodeo Life Magazine Announces Major Partnership with RodeoReady

Rodeo Life Magazine has established another significant partnership by becoming the official magazine of Rodeo Ready Ltd. - the Rodeo Management App.

SHERIDAN, WYOMING - Rodeo Life Magazine announces another exciting partnership, becoming the official magazine of Rodeo Ready Ltd. - the Rodeo Management App that boasts over 500 associations in use and more than 60k athletes onboard.  

The rapidly expanding media corporation Rodeo Life has been making significant progress in the industry following its acquisition and merger of three prominent publications in January 2024. This strategic move has positioned Rodeo Life as a major player in the media landscape, enabling it to leverage the strengths and resources of the combined publications to drive innovation and growth. In addition to joining forces with companies such as Rodeo Ready Ltd., the magazine has also recently partnered with PDG, a premier international distributor.

Rodeo Ready Ltd. was founded by Rodeo organizers, competitors, and experienced technology entrepreneurs. By combining America’s oldest sport with advanced technology, the company is advancing Rodeo and its affiliates.

With over 60,000 contestants using the advanced system, many associations are turning to the Rodeo Ready System as their preferred tool to organize, produce, and manage their competitions and events.

“RodeoReady Ltd. is excited to partner with Rodeo LIFE Magazine to continue advancing the growth of technology within the rodeo and western sports industry. We are happy to be working with a leading industry publication that shares similar goals of improving the rodeo world's access to information and rodeo management tools" said Galen Sonntag, COO of RodeoReady Ltd. "By having Rodeo LIFE as the official magazine of the RodeoReady App, we now have the ability to further share the achievements of rodeo competitors to a broader audience and bring a higher profile to the rodeo organization using the RodeoReady App", said Arnon Levy, CEO of RodeoReady Ltd.

Executive publishers of Rodeo Life Magazine, Rick and Lori, expressed their excitement about the partnership with Rodeo Ready. "We serve associations of all sizes around North America and the world; Rodeo LIFE is always looking for ways to make the lives of our association leaders, athletes, and fans easier and more efficient. The partnership between Rodeo Life and Rodeo Ready will do just that! We expect this will be integral to a robust package of services for the associations we both serve."

For more information, please visit and

Rodeo Life - Media Contact:

Kristen Schurr |

About Rodeo Life Magazine: 

Rodeo Life® is available in both print and digital formats with a strong online social media presence and a rapidly growing audience. Rodeo Life gives our readers a unique perspective on rodeo, contestants, spectators, fashion, and more. Rodeo Life delivers rich, authentic content from experienced professionals living and working the rodeo lifestyle. From eye-catching covers to in-depth interviews, inspiring articles, action-packed photography, and some fun along the way, Rodeo Life brings the rodeo lifestyle to its pages and, ultimately, into your customer's hands. With the edition of Rodeo News and American Buckle Magazine, the publication is one of the largest media brands in rodeo. Everything Rodeo: Living a Life of Integrity, Purpose & Passion

About Rodeo Ready:

Rodeo Ready Ltd. is a Turner Valley, Alberta based company specializing in technology for the Rodeo Industry. It automates, digitizes and streamlines rodeo event experiences for associations, competitors, producers and fans. We make it easy – from registration to results, online forums to instant replays and statistics to shopping. Rodeo Ready is launching one of America’s oldest traditions into the modern era of major sports. For further information please contact Galen Sonntag at or

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